OBJECTIVETo review the recent innovations in hearing aid technology.STUDY DESIGNReview of the literature.SETTINGPrivate tertiary referral otology/neurotology practice.RESULTSRecent innovations including digital signal processing (DSP), directional microphone technology, and open mold hearing aid fitting have resulted in improved satisfaction with current hearing aids.CONCLUSIONCurrent hearing aid technology with its innovations better meet needs of individuals who are hard of hearing.SIGNIFICANCEThe image commonly held of hearing aids by the general public is a negative one that can be improved with greater education.